Proposition Development

Sound works with leading businesses such as NS and KPN, differentiating them and their propositions. We can help you to make your competitors less relevant. Sound can build and test the propositions that form the basis of every product or service you create, as well as all your marketing strategies, so you have a solid foundation to build upon.

Our Sound experts will develop a clear value proposition with broad internal support that will help your business grow. By making a Sound choice you will be able to reduce wasted resources, unclear messaging, and miscommunication with customers. We provide a modular approach enabling you to build and control the solution and proposition that suits your business best – from strategy to execution.

1. Define your target customer.

We help you define and find the people who will benefit from your services, including their values and needs.

2. Define the problem you solve. 

What solution are you offering? How will this solution impact customers’ lives?

3. Define what sets you apart.

We help you find your USPs. Why should customers choose you instead of a competitor? Consider your experience, price, results, connections, or any special skills.

4. Define your target markets.

Understand current barriers, pains and needs of target customers and how they are currently trying to solve them (define key challenges).

5. Define your customer journey.

What do your customers experience when utilizing your product and or services? How do they feel? What could be improved upon? Answering this is the key to streamlining your customer’s journey and improving customer satisfaction.

6. Use case.

What could motivate your prospects to use your products and or services? What are they looking for and what do they expect? Knowing this will allow you to fill in the gaps.

By involving your employees in the proposition development process and by making the evaluation transparent, we develop new propositions that are supported internally and propagated externally.

Our Sound approach to proposition development helps you to improve your view on customer needs and to translate this view into business growth. Sprint by sprint we will help your organization to accelerate in the right direction, enabling it with the capabilities, commitment and behaviors needed to deliver constant and growing success.

KPN is a Dutch provider of telecom and IT services and provides consumers landlines, mobile connections, internet, and TV. They also provide complete telecom- and IT services for the business market. As the telecom market stabilized in the Netherlands years ago, IT services are important to KPN for growth. The relatively new proposition ‘Workplace’ is one of those services where IT and Cloud services are combined and has the potential to help KPN grow their business.
In 2020 Citius Fiber, a new player on the glass fiber player, launched. The brand stands for reliable and affordable access to internet, TV and (landline) telephony. Together with BAM Infra Telecom, Citius Fiber started developing a glass fiber network in Prinsenbeek in 2020, with the goal to give 5.000 households access to Gigabit internet. Citius Fiber and BAM Infra Telecom were responsible for the (technical) preparation, building permits, financing, and the development and maintenance of the network.
PostNL is one of the largest postal companies operating in the Benelux; their core business is the efficient delivery of post. Like any other postal company, PostNL is dealing with a decline of the traditional postal business and a steep growth of the parcel business. The impact of new technologies and digitization is enormous. Together with PostNL Sound developed a customized workshop to increase awareness of the impact of digital among employees of PostNL.
The retail market is an always changing, fast moving market, requiring its’ players to be adaptable and future-proof. Focusplaza is a food and DYI-retail member organisation. They select the most insightful developments and trends and organise inspiring events, informative workshops and study-trips abroad for their members.
Where IT cooperation used to be found in shared IT environments, Sound sees an increasing need to unbundle these shared IT environments (including shared Microsoft tenants and workplace equipment), between municipalities and other agencies. Security, information security and the need for greater flexibility are considerations here.
VRTogether aimed at radically improving the digitally augmented social experience by innovating how media formats are used